marcel lvl3y3 media blog

 Client research The client for this project is Sunderland culture, Sunderland culture is a registered charity organisation, the charities aim is to deliver the best experience for the people that live, work and travel to Sunderland for educational or entertainment purposes. Sunderland culture board are asking for a media product in the form of a print poster, short fictional movie or a short documentary to explore regional identity in the key form of (who am I). The Sunderland culture specialises in art venues and charity work all over Sunderland to make the city of Sunderland a place of its own culture and attract visitors and students from the uk and vast countries around the world. The charity organisation has six art venues that represent the culture of Sunderland, the venues are arts centre Washington, city-wide programme, the fire station, national glass centre, Northern gallery of contemporary arts and the Sunderland museum and winter gardens. Arts centre Washington provid...

 Regional identity rationale This is my pitch for the Sunderland college in which i have explored the brief and the client and their demand, I also elaborated on my target audience and the messages and effects i want to spread across towards them from studying my demographics and psychographics to create the idea of the three part documentary about working class, education and entertainment and show how it will meet the clients criteria and how it will be aimed and effective for the target audience.

Brief Interpretation the client for this project is Sunderland culture which is a non profitable organisation, the context of the assignment is Sunderland culture launching a mixed media exhibition that will be held at the National Glass Centre, Sunderland museum and the winter gardens. young media students have been asked to explore and create ideas for media work with the theme of "regional identity" which explores the question of "who a am I" and wants to ask students to create a project of video media (short fictional movie/documentary) print media (poster/s) or a combination of both of the projects. the main target audience for this project are young people aged 16 to 25, the aim of this is to encourage young people to consider and express their regional identity based on their demographics and psychographics. the deadline for this project is to be completed by assessor in further notice. 

 audience feedback (print ad) These are the few responses i got from my audience feedback, what i can gather from those responses are, applying the green-piece logo on my print ad to indicate the client for the print ad also i could apply charity websites and the final thin that i could take from this audience feedback to improve my future work would be making the text more bold so its more clear to read for audiences with eye sight issues.

final piece   this is my final piece, it is a print advert that is plain and simple it shows a face of a angry polar bear because his home and more of his natural habitat is getting destroyed due to global warming/ climate change because of human activity and ignorance. the print ad shows the angry bears face with the world on fire in the eye on the left this shows that the way we humans are going, we are destroying our own planet and the wildlife environment, on the right aye of the polar bear is a another polar bear struggling for survival on melting ice while being worn out and in distress because of constant loss of natural habitat because of global warming and increasing human population and activity. the title (save the world) is short and simple but also a formal instruction to catch the audience eye and tell them we need to act now to save our plant, ourselves and the wild life on it before the climate change is irreversible. The codes and conventions for this print ad...

 existing product https://youtu.be/xdjLK4Qm86I This is a audio streaming podcast on youtube by the Futuremakers of oxford university, the podcast is about climate change and climate disasters that could occur within the next 12 years. the podcast starts off with a strong formal subject about the 2018 report on global warming of 1.5 sea and the IPCC report on having only 12 years to revers climate change. the guests on the podcast are Pr. Miles Alan the coordinator of the IPCC, Pr. Hellen Johnson from oxfords earth department who researches ocean circulation and its role in climate change and Dr James Painter from the roiters institute from oxford who studies climate change in online and offline media.  The podcast is based loads on the political and scientific aspect of climate and and global worming and the different pacts and acts the governments signed to tackle climate change also the podcast is professional as the professors and doctors talk about loads of scientific and ...

Flat plan  This is my flat plan of my print advert on climate change it will show a polar bear in distress and the world on fire in his left eye and a polar bear fighting for survival on a melting ice, the advert will imply that we need to act now and fast to prevent destruction of habitat for humans and animals especially.the advert has a short slogan but snappy to get the audience attention and empathy and to persuade people to act and save the planet we all live on.