Rationale (Regional identity)

 Regional identity rationale




This is my pitch for the Sunderland college in which i have explored the brief and the client and their demand, I also elaborated on my target audience and the messages and effects i want to spread across towards them from studying my demographics and psychographics to create the idea of the three part documentary about working class, education and entertainment and show how it will meet the clients criteria and how it will be aimed and effective for the target audience.


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