Client Research (Regional identity)

 Client research


The client for this project is Sunderland culture, Sunderland culture is a registered charity organisation, the charities aim is to deliver the best experience for the people that live, work and travel to Sunderland for educational or entertainment purposes. Sunderland culture board are asking for a media product in the form of a print poster, short fictional movie or a short documentary to explore regional identity in the key form of (who am I).

The Sunderland culture specialises in art venues and charity work all over Sunderland to make the city of Sunderland a place of its own culture and attract visitors and students from the uk and vast countries around the world. The charity organisation has six art venues that represent the culture of Sunderland, the venues are arts centre Washington, city-wide programme, the fire station, national glass centre, Northern gallery of contemporary arts and the Sunderland museum and winter gardens.

Arts centre Washington provides its guests and audiences with a year programme of performing arts and media venues like, theatre, music, dance, film and art exhibitions also a variety of classes form salsa dancing to scale model making. the arts centre also holds artists' studios, recording studios and rehearsal rooms, the studios are also available to hire for private functions and corporate events.
    https://sunderlandculture.org.uk/our-venues/arts-centre-washington/    


City-Wide Programme carries out a wide range of events from high-wire spectacles across the river wear to intimate theatre performances in various hidden locations. The city-wide programme offers  an exciting and interesting range of activities and events for everyone to enjoy and explore Sunderland entertainment, some of the recent events were held outside which included Wonderlooper on the new spire bridge, Danny Boyle's pages of the sea on rocker beach for armistice 2018 and the Great Place Programme. 

The Fire Station is based in the heart of Sunderland's music, arts and cultural quarter next to the empire theatre, the newest venue The Fire Station opened its doors as a centre for performance in the city centre offering dance classes, theatre workshops and heritage, the engine room bistro and bar offers high quality dining in the setting if the former engine room, the fire station is looking forward to opening a brand new mid-scale audition in the year 2021. 


The Glass Centre is an iconic free cultural attraction on the banks of river wear, National Glass Centre explores the origins, growth and history of glass making in Sunderland. you can explore the city's rich international exhibitions, programme which presents the work of leading contemporary artists in glass and ceramics. you can join the venue with one-to-one glass blowing or take part in the family friendly glass making, jewellery and craft classes. You can feel the heat of the 1100 degree furnaces during one of the free daily glass blowing demonstrations and experiences, you can also enjoy the retail therapy in the shop, or you could treat yourself to some lunch in the riverside cafe, the glass yard.


Northern Gallery Of Temporary Arts The new Northern gallery of temporary arts (NGCA) The gallery reopened at march 2018 at the national glass centre. The gallery's opening programme celebrated the achievement of artists working and living in the north east of England, who share visions of how we live now, each of these exhibition's opened a brand new style of work. the gallery also celebrates the NGCA's 50th anniversary in 2021- being the first temporary arts gallery in the UK. NGCA with the national glass centre began a new collection of contemporary art for the city of Sunderland. https://sunderlandculture.org.uk/our-venues/northern-gallery-for-contemporary-art/  


Sunderland Museum and Winter Gardens Sunderland museum and winter gardens is a great way to spend time with the whole family, giving people lots to see and do. Located in the heart of Sunderland city canter, the museum has four floors of galleries and exhibitions. You can learn the history of the city and its people and of fascinating worlds beyond. The programme of special exhibitions features local and national collections, bought here through links with national museums. There are regular events and activities for all ages, as well as the newly freshly refurbished shop and cafe which means that there are so many reasons to visit the museum and cafe time and time again with family and friends.           


Sunderland Culture (The Board) 
Sunderland Culture was formed in April 2016 as a partnership set up by Sunderland city council, the university of Sunderland and the business-led Sunderland MAC (music, art and culture) trust. The Sunderland culture boards brief is to manage cultural venues in the city of Sunderland and develop city-wide cultural projects which would attract more visitors and students. The Sunderland culture activities are managed by the board comprising directors from each of the three partner organizations along with five independent members, the chair of the board is Jane Earl.    https://sunderlandculture.org.uk/about-us/what-we-do/ 


Jane Earl ( Head chair at Sunderland board)
Jane is an experienced non executive Chair and Board member in both of the profit and none profit sectors of Sunderland culture, following her successful senior leadership in local Central Government. Having been Chief Executive of Wokingham Unitary Authority, and subsequently the first Director of the Assets Recovery Agency, a Central Government Agency dedicated to developing the law and practice recovering criminals assets, she also has knowledge of public sector of governance and risk management. In the role as a NED on the Board of Telford Homes PLC Board, FTSE AIM listed company and as a Board Member of VIVID Homes, a housing association managing 30,000 homes and developing 1,200 new homes each year, she also has great experience of governance of organizations with turnovers of £250M per year.
Her work is art and recognition while being Chief Executive of Rich Mix in East London has brought her to contact with a range of arts, education, and social mobility charities. She sits as a Board member and Chair in a number of Boards and helps with mentoring the next generation of leaders across all the sectors. https://uk.linkedin.com/in/jane-earl-1931a84  

 
Fiona Brown (Executive Director of people services) has a number of years' of experience in local government and health, especially in health and social care integration, events and designing new forms of service delivery vehicles. All of her career has been been spent in the north east of England, working for a number of authorities and acute health trusts.
She is particularly known for her work on strategic commissioning and creating innovative community solutions for independent living, Fiona is also known for her work with a number of associations.   https://sunderlandccg.nhs.uk/about-us/meet-the-team/profile/fiona-brown/    





 Annabel Turpin (Chief Executive and Artistic Director at ARC Stockton Arts)  As a freelance consultant, Annabel has undertaken work around organisational development for a range of clients, including companies, venues and local authorities, as well as mentoring and facilitating at both executive and board level. She is currently a board member of the Tees Valley Local Enterprise Partnership, North East Culture Partnership and the Sunderland Culture Company. Annabel has produced and toured work nationally with a range of artists including writers Patrick Gale, Jackie Kay and Jonathan Coe, spoken word artists Kate Fox and Michael Edwards and theatre-makers Daniel Bye, Kathryn Beaumont, Jack Bennett and Luca Rutherford.




Steve Knight ( Chief Operative Officer) Steve is responsible for oversight and operational delivery of the University’s professional and support services, including the development of key strategies, to ensure operational activities are aligned to deliver the highest standards of student experience, quality and cost-effectiveness across the institution. He also leads on the planning for long-term financial sustainability and has overall responsibility for compliance within the University and for ensuring that the University operates within the higher education regulatory framework. https://www.sunderland.ac.uk/about/about-the-university/how-university-managed/leadership/executive/steve-knight/



   






          
  

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