marcel lvl3y3 media blog

 Client research The client for this project is Sunderland culture, Sunderland culture is a registered charity organisation, the charities aim is to deliver the best experience for the people that live, work and travel to Sunderland for educational or entertainment purposes. Sunderland culture board are asking for a media product in the form of a print poster, short fictional movie or a short documentary to explore regional identity in the key form of (who am I). The Sunderland culture specialises in art venues and charity work all over Sunderland to make the city of Sunderland a place of its own culture and attract visitors and students from the uk and vast countries around the world. The charity organisation has six art venues that represent the culture of Sunderland, the venues are arts centre Washington, city-wide programme, the fire station, national glass centre, Northern gallery of contemporary arts and the Sunderland museum and winter gardens. Arts centre Washington provid...

 Regional identity rationale This is my pitch for the Sunderland college in which i have explored the brief and the client and their demand, I also elaborated on my target audience and the messages and effects i want to spread across towards them from studying my demographics and psychographics to create the idea of the three part documentary about working class, education and entertainment and show how it will meet the clients criteria and how it will be aimed and effective for the target audience.